Common Digital Marketing Positions
For a Digital Marketing Company to function here are the different jobs specialties:
SEO Manager – they are responsible for everything that copes inside of these things; planning, implementing and managing the company’s overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
Digital Marketing Director – it’s role is like the same as SEO Manager but they are generally responsible for developing, managing, and executing marketing campaigns that promote the products and services of a company. Typically, they play a significant role in improving brand awareness within digital spaces as well as acquiring leads or customers and driving web traffic.
SEO Specialist – they optimize copy and landing pages for search engine optimization. Performing ongoing keyword research including discovery and expansion of keyword opportunities. There are types of SEO Specialist: On-page, Off-page, Local, eCommerce and so on. But a SEO Specialist common goal is to find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users.
Digital Marketing Specialist – they work alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.Their role is to adept at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.
Web Content Writer – their role is to provide relevant content for websites such as creating blog posts, marketing copy, and other forms of content for the web. The goal of a Web Content Writer is to increase the number of website visitors by targeting specific keywords related to the products or services their company offers.
Web Producer/ Developer – responsible for creating and implementing the digital content of a website. Their goal is to develop a website that has a target audience and improve the user experience for website visitors.
Social Media Manager – manages a company’s social media marketing campaign. This involves ensuring that social media accounts are updated on a regular basis with relevant content and posts. The goal of them is to build brand awareness as well as generate leads and sales.
As a Marketer in a Digital Marketing Company you should possess theses following skills and areas of expertise when it comes to:
SEO & SEM – A Digital Marketing Company employee should know the search engine optimization (SEO) and search engine marketing (SEM) in order to work in the field proficiently. Especially about understanding the importance of SEO and the best practices used in the industry such as plans, approach and strategies. This is the 101 of any digital marketing campaign or content management initiative. Understanding how SEO and SEM affect your online efforts will allow you to work with the rest of a digital team without looking like you are in the wrong business.
Content Marketing – It is one of the most used strategies to attract and engage customers whether it is a website, video, social media or blogging. That is why a digital marketer should know how to target specific audiences and to create unique contents to attract. Understanding the aspects of content, how it is created, how it is effective, and how best to use it will provide the wealth of information needed for just about any digital marketing role.
Data & analytics – It is one of the facets of Digital Marketing. Where you can track reports, but what is more important is how to use the information you find. Monitoring the campaigns and applying findings based on consumer behavior will allow the digital marketer to come up with better solutions that will increase conversions and drive traffic.
Design Thinking – Design thinking is essential as it teaches companies how best to engage in customers, It also ensures that their online experiences are simple and effective. That can include using online shopping sites, accessing information, and other things your company might offer to customers including customized apps. Knowing what to put in a website is one of the key points of a Digital Marketer because it also attracts the attention of the customer and is able to distinguish what product or service a business offering.
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.
Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns.
With the age of digitalization, everything seems to have been moving extremely at a faster pace and either going “Online” or “Viral”.
Well these two terms clearly justify the existence of the Internet and the smarter phones which make it easy for everyone to access it, an essential and inevitable part of our daily lives.
Similarly for keeping pace with these technological advances and the digital era above all, even the businesses felt the extreme need for going online, only since almost every customer spends maximum of their time on the Internet.
Speaking of which, are you needing help in your business?
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