Content Distribution is the process of getting your content in front of your target audience. It’s an essential part of any content marketing strategy, but it can be difficult to know where to start.
In this blog post, we’ll walk you through the basics of content distribution and share some simple strategies that you can use to get started. But first, let’s start with:
What is Content Distribution?
Content distribution is the process of making your content available to your target audience through a variety of channels. This can include your own website and blog, social media, email marketing and paid advertising.
The goal of content distribution is to reach as many people as possible with your content and to drive traffic back to your website leading to more leads, sales and brand awareness.
Why is content distribution important?
It is important because it’s the only way to get people to see your content. No matter how great your content is, it’s useless if no one sees it.
Content distribution helps you to:
- Reach your target audience where they are
- Increase traffic to your website
- Generate leads and sales
- Boost brand awareness
Types of content distribution channels
There are three main types of content distribution channels:
- Owned Channels: These are channels that you control such as your website, blog and social media accounts.
- Earned Channels: These are channels where you gain exposure through other people’s efforts such as guest blogging, social media shares and word-of-mouth.
- Paid Channels: These are channels where you pay to promote your content such as paid advertising and sponsored posts.
How to Create a Content Distribution Strategy
To create a content distribution strategy, you need to:
- Identify your target audience: “Who are you trying to reach with your content?” Once you know your target audience, you can identify the channels that they use and create content that is relevant to their interests.
- Choose your distribution channels: Not all distribution channels are created equal and some channels will be better suited for your audience and content than others. Consider your budget and resources when choosing your distribution channels.
- Create a content calendar: A content calendar will help you to plan and schedule your content in advance. This will ensure that you are consistently publishing new content and that your content is promoted on the right channels at the right time.
- Promote your content: Once you have created and published your content, you need to promote it to your target audience. This can be done through a variety of methods such as social media email, marketing and paid advertising.
- Measure your results: It’s important to track the results of your content distribution strategy so that you can see what’s working and what’s not. This will help you to refine your strategy over time.
Simple Content Distribution Strategies
Here are some simple content distribution strategies that you can use to get started:
- Publish high-quality content on a regular basis: This is the most important thing you can do to improve your content distribution results. When you publish high-quality content on a regular basis, people will be more likely to share it and link to it.
- Use social media to promote your content: Social media is a great way to reach a large audience with your content. Be sure to share your content on all of the social media platforms that your target audience uses.
- Email your content to your subscribers: If you have an email list, you can use it to promote your content to your subscribers. Be sure to personalize your emails and segment your list so that you are sending the right content to the right people.
- Guest blog on other websites: Guest blogging is a great way to get your content in front of a new audience. When you guest blog, you write a blog post for another website. Be sure to choose websites that are relevant to your industry and that have an audience that you want to reach.
- Submit your content to directories and aggregators: There are a number of directories and aggregators where you can submit your content. This is a great way to get your content in front of people who are searching for information on the topics that you write about.
Content distribution is an essential part of any content marketing strategy. By following the tips in this blog post, you can create a content distribution strategy that will help you to reach your target audience and achieve your business goals.
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