Having your site rank high on Google organically takes a lot of work and involves an in-depth knowledge of how websites function, and often unpredictable process. It is time-consuming. If you’re not a web expert or are looking to have your site ranked on Google to bring new traffic to your site for a particular event, location, or season, then perhaps pay-per-click (PPC) campaign is for you.
PPC stands for “pay-per-click”, a form of advertising in which you set a budget for your ads on a given platform, such as Google or Facebook, and then only pay for the clicks you receive. Pay-per-click advertising can play an important role in your business’s broader online marketing campaign. It can be especially useful for specialized, time-sensitive campaigns, to directly address competitors, or to break into new geographic markets.
Optimize the use of digital platforms with minimal cost