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E-E-A-T: Google's August 2023 Core Update

E-E-A-T: Google's August 2023 Core Update

E-E-A-T: Google's August 2023 Core Update


Google released a broad core update on August 22, 2023. This is the second major algorithm change of the year, following the March 2023 core update.

Broad core updates are designed to improve the overall quality of search results. They can affect the ranking of websites in a variety of ways, but Google does not disclose the specific changes that are made.

As with any core update, it is important to be aware of the changes and to take steps to improve your website’s content and overall performance. Here are some things you can do to adjust with the August 2023 core update:

    1. Create high-quality content that is relevant to your target audience.
    2. Make sure your content is well-written and informative.
    3. Use relevant keywords throughout your content.
    4. Structure your content in a way that is easy to read and understand.
    5. Promote your content on social media and other channels.
    6. Monitor your website’s ranking in search results and make adjustments as needed.
    7. It is also important to remember that core updates can take several weeks to fully roll out. So, don’t expect to see any major changes in your website’s ranking overnight.

What are the potential impacts of the August 2023 core update?

The August 2023 core update is likely to have a significant impact on the ranking of websites in search results. It is possible that some websites will see their rankings improve, while others may see their rankings decline.

The specific impacts of the update will vary depending on the individual website. However, some factors that may affect a website’s ranking include:

    • The quality of the website’s content
    • The relevance of the content to the user’s search query
    • The user experience of the website
    • The website’s backlink profile

If you are concerned about the potential impacts of the August 2023 core update, you can take steps to improve your website’s ranking. These steps include:

    • Creating high-quality content that is relevant to your target audience
    • Making sure your website is easy to use and navigate
    • Building backlinks to your website from high-quality websites

By taking these steps, you can improve your website’s chances of ranking well in search results, even after the August 2023 core update.

How can I track the impact of the August 2023 core update on my website?

There are a few ways to track the impact of the August 2023 core update on your website. One way is to use a website analytics tool like Google Analytics. Google Analytics can track your website’s traffic and ranking over time, so you can see if there are any changes after the update.

Another way to track the impact of the update is to use a rank tracking tool. Rank tracking tools can track your website’s ranking for specific keywords in search results. This can help you see if your website’s ranking has improved or declined after the update.

Finally, you can also monitor the search results for your keywords manually. This can help you see if your website is appearing higher or lower in the search results than it did before the update.

By tracking the impact of the August 2023 core update on your website, you can identify any areas that need improvement. This will help you keep your website ranking high in search results.


The August 2023 core update is a significant change to Google’s search algorithm. It is important to be aware of the update and to take steps to improve your website’s ranking. By following the tips in this blog post, you can help ensure that your website is not negatively impacted by the update. Or you can rely on To and Fro  for your search engine optimization needs! We are a professional digital marketing and SEO agency in the Philippines, providing cost effective solutions to business like yours! Get in touch today!

I hope this blog post was helpful. If you have any questions, please feel free to leave a comment below.

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